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Elisa
Aguilar

Brand & Integrated Marketing Leader

Marketing Work

From digital to experiential, I develop and execute multi-channel strategies that build brand awareness, engagement, and revenue. I thrive on connecting with consumers through strategic storytelling and innovative experiences.

Rakuten Viki

International K-Drama Day

To elevate Rakuten Viki's brand visibility, I created and implemented a new holiday centered around K-dramas. This campaign included a multi-partner launch event with Duolingo, Webtoon, and additional partners, leveraging synergistic relationships to maximize reach and impact.

Rakuten Viki

KCON LA Activation

I conceptualized and implemented the Viki Boba Shop booth for KCON LA 2023, designing an immersive environment that resonated with attendees. The activation included visually appealing photo ops, limited-edition K-drama-inspired items, and specialty boba drinks, fostering positive brand association and fan engagement.

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Rakuten Viki

Commercials

Developed the concept and provided creative direction for a Rakuten Viki commercial highlighting its subtitling community (driving brand awareness), and contributed to the script of a second commercial, which inspired a KCON LA activation.

Rakuten Viki

Product Marketing

Recognizing low awareness within Viki's subtitling community, I developed a two-pronged marketing approach. This led to a increase in new subtitling contributors.

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Rakuten Viki

Community Rewards

I revamped Rakuten Viki's contributor rewards program, replacing impersonal gift cards with custom-designed gifts based on community feedback, leading to increased engagement and appreciation. This initiative fostered a stronger sense of community and valued contributors' contributions.

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