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Elisa
Aguilar

Brand & Integrated Marketing Leader

CRM Marketing

I drive customer engagement and revenue growth through personalized, multi-channel lifecycle programs. My expertise includes automation, A/B testing, and data-driven optimization to maximize customer lifetime value and build loyalty.

Rakuten Viki CRM asset

Rakuten Viki

Lifecycle Marketing

I built a new, personalized, multi-channel lifecycle program in multiple languages, incorporating custom dynamic content integrations. This program drove a 25% increase in trials and a 13% increase in signups year-over-year, consistently exceeding subscription goals.

World Market

Lifecycle and
Loyalty Marketing

I led retention marketing, overseeing ad hoc, lifecycle, and loyalty programs. Through custom personalization solutions and email optimization, I drove significant lifts in revenue per email (up to 50%), open rates (up to 25%), and overall revenue (up to 38%).

World Market CRM asset

BareMinerals email marketing asset

BareMinerals

Campaign and Loyalty Marketing

At bareMinerals, I led multiple marketing functions during a company transition, managing campaign promotions, retention, and win-back strategies. I established a more efficient email production process, increasing volume by 20%, and implemented reactivation programs that drove higher campaign conversions.

DeviantArt

Email Marketing

Owned marketing communications for the arts-focused global social network including campaign promotions, retention, and win-back strategies. My segmentation strategy, incorporating site engagement and email responses, resulted in a 4x increase in open and click-through rates

DeviantArt email marketing asset

Disney email marketing asset

Disney

Email Marketing

Ran email marketing for 4 separate Disney business units (DisneyStore.com, Disney Store Retail, D23 fan club and Disney Parks Online Retail). Built and launched new Marvel Store email program.

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